Marketing Campaigns

Brand specialization through direct corporate partnerships and working alongside promotional agencies to oversee initiatives for positive consumer experiences

Fan Experiences, American Express at the USTA US Open

American Express annually provides complimentary radios to card members, gift with purchase incentiv

Recruitment, Teach For America

A selective national organization which recruits recent college graduates and young professionals to

Mobile Marketing, CMT Fanatic Tour

The CMT Fanatic Tour was an initiative to increase brand loyalty amongst Country Music Television vi

TV Show Launches, Fox’s Human Target Premiere

Mile 9 agency facilitated a publicity stunt held at the Fiesta Bowl in Tempe, AZ that allowed consum

Fundraising & Awareness Campaigns, Make-a-Wish Run Across Atlantic

Royal Caribbean Cruise Ship Navigator of the Seas led a multi-day fundraiser for the Make-a-Wish Fou

Interactive Consumer Events, GMC Ride & Drive

A national campaign overseen by the Gail and Rice agency that allowed consumers to test drive GMC ve

Product Demonstrations & Sales, Pets at Sea

Onboard Royal Caribbean ships, Pets at Sea stations and stores are established to allow for guests t

Activation Management, Duane Reade & Walgreens Street Teams

Duane Reade and its parent company, Walgreens, utilize the michael alan group experiential marketing

Beer & Spirits Representation, Preston Marketing Concepts

Based in Boston, MA, Preston Marketing Concepts manages multiple accounts for various beer and spiri

Product Endoresements, Sabra Hummus Adventure Tour, Westchester Magazine Food & Wine Weekend

The Sabra Hummus Adventure Truck 2 gave away samples of Sabra hummus and Stacy’s pita chips in

Long-term Promotion Campaigns, The Ride Bus Experience

A 90-minute experience in which guests take a hosted tour of NYC within a high-tech bus with top-to-

Street Team Management, imPRESS Nails Product Launch

Broadway Nails, a Kiss Nails Company, commissioned multiple street teams and mall programs to distri

Field Management, Keep MSG Networks Campaign

3-month initiative to inform Time Warner Cable customers in the New York City area of alternative op

 

Fan Experiences, American Express at the USTA US Open

American Express annually provides complimentary radios to card members, gift with purchase incentiv

Recruitment, Teach For America

A selective national organization which recruits recent college graduates and young professionals to

Mobile Marketing, CMT Fanatic Tour

The CMT Fanatic Tour was an initiative to increase brand loyalty amongst Country Music Television vi

TV Show Launches, Fox’s Human Target Premiere

Mile 9 agency facilitated a publicity stunt held at the Fiesta Bowl in Tempe, AZ that allowed consum

Fundraising & Awareness Campaigns, Make-a-Wish Run Across Atlantic

Royal Caribbean Cruise Ship Navigator of the Seas led a multi-day fundraiser for the Make-a-Wish Fou

Interactive Consumer Events, GMC Ride & Drive

A national campaign overseen by the Gail and Rice agency that allowed consumers to test drive GMC ve

Product Demonstrations & Sales, Pets at Sea

Onboard Royal Caribbean ships, Pets at Sea stations and stores are established to allow for guests t

Activation Management, Duane Reade & Walgreens Street Teams

Duane Reade and its parent company, Walgreens, utilize the michael alan group experiential marketing

Beer & Spirits Representation, Preston Marketing Concepts

Based in Boston, MA, Preston Marketing Concepts manages multiple accounts for various beer and spiri

Product Endoresements, Sabra Hummus Adventure Tour, Westchester Magazine Food & Wine Weekend

The Sabra Hummus Adventure Truck 2 gave away samples of Sabra hummus and Stacy’s pita chips in

Long-term Promotion Campaigns, The Ride Bus Experience

A 90-minute experience in which guests take a hosted tour of NYC within a high-tech bus with top-to-

Street Team Management, imPRESS Nails Product Launch

Broadway Nails, a Kiss Nails Company, commissioned multiple street teams and mall programs to distri

Field Management, Keep MSG Networks Campaign

3-month initiative to inform Time Warner Cable customers in the New York City area of alternative op